The evening party was organized to celebrate the release of the new limited edition of Nespresso coffee blend Peru Secreto, as well as to emphasize the connection between the brand and the world of haute cuisine. Vladimir Mukhin, one of the top Russian chefs, created an exclusive menu, making coffee the key ingredient of each course. The coffee tasting made the final part of the gastronomic set, developed in order to reveal all the nuances of the new coffee blend. During and after the presentation the invited bloggers shared their photos from the venue in social media and wrote how they felt about the event in their blogs using the official hashtags.