This January R.S.V.P finished the project #DressedInDutti - the first Massimo Dutti collaboration in Russia with local KOLs. Digital campaign started in March 2017, exactly the day when the flagship Massimo Dutti boutique was opened in the centre of Moscow.
In nine months since #DressedInDutti took off the project gathered more than 30 local bloggers, creative professionals and influencers. Among these there were bloggers Natalya Osmann, Dmitry Lazykin, Sergey Sukhov, photographer Alena Chendler, model Natalya Davydova, stylist Marianna Eliseeva, ELLE fashion editor Vadim Galaganov and other KOLs. The campaign has generated 117 Instagram posts and total reach has been equal to 21 MIO users.