Aliona Doletskaya, the editor-in-chief of Interview Russia, and RUBAN fashion designers held a public talk in the iQOS store of the Atrium shopping mall. The event became the 3rd edition of the iQOS «It’s All About Changes» project. Three fashion gurus spoke about how nowadays fashion changes people’s everyday life.
Sisters Alisa and Julia told the guests about the role of Russian fashion in contemporary design world and how to become a successful clothes & accessories brand in Russia. Aliona Doletskaya in her turn interviewed the designers about the source of inspiration and how to react to new worldwide commercial trends in fashion. Any iQOS store visitor could attend the event and participate in the public talk by asking their questions to Aliona Doletskaya and sisters Ruban.
Speakers of the previous editions of the project were: producer Andrey Saveliev and the artist Andrey Bartenev.