On 7th of February the House of Mugler arranged a big event, dedicated to the launch of a new women’s fragrance – Aura Mugler. The party was held at Spiridonov House in the heart of Moscow.
Location was turned into a mysterious space, ruled by instincts and senses only. Every guest used an opportunity to look into his very heart and search for their real self. The idea of open-heartedness and inner freedom appeared to be the key element of the perfume’s concept. To transfer it to the public, R.S.V.P team organized an event, the base of which was a labyrinth, embodying the path through one’s mind and soul.
It started in a Harmony Room, where visitors could share their wishes and dreams. They wrote them down on IPads and all answers were displayed on a large wall. Having left this room, the guests found themselves in the Body Balance Space where they could dance with Dmitriy Brusnikin’s team and free their body and senses through special movements and techniques. The last and the key room was dedicated to the symbol of Aura Mugler fragrance – a huge pulsating tree decorated with tropical flowers, which depicted the live and wild nature of the fragrance.
Among the guests of the event there were the head of Clarins Group Edgar Shabanov, the ambassador of Aura Mugler Jenya Katava, models Yasmina Muratovich and Taya Rumyantseva, actresses Sabina Akhmedova and Natalya Lesnikovskaya, ballet dancer Anastasia Mes’kova, it-girl Anna Khudoyan and many others.